Without a doubt, managing the online reputation of a business has taken precedence over just about every marketing tactic in the current business landscape. No matter the industry, things made a move online due to the recent pandemic. As more and more people rely on online services to get the job done, businesses are given the rare opportunity to give their all in the online sphere. Some businesses are making use of creative marketing tactics by getting the help of content creators and social media influencers, while others still are utilizing the professional services of a New York City Digital Marketing Agency.
Whether the business owner is running a startup or an industry veteran, there is no denying that a digital marketing agency is crucial when it comes to attaining success not just in 2020, but the years beyond. As more people get used to the introverted lifestyle that comes with the COVID-19 crisis, online services are experiencing a surge that was already predicted to occur but was expedited by current events.
It only makes sense for a business to make use of digital marketing to push their business to the next level — and the help of professionals will easily seal the deal as they understand the various social media marketing channels to use. That said, it would be a good idea to understand just what hiring a marketing agency to build an online reputation entails, as well as how much it costs.
On the topic of search engine optimization (SEO)
Known as one of the most effective ways of getting the job done, it is obvious why a New York City Digital Marketing Agency would make full use of SEO solutions, as it has the most potential of a return on investment (ROI). There are different ways to utilize SEO, and the best part is that traditional SEO is not particularly expensive, making it the ideal choice for startups.
As a matter of fact, most smaller companies spend as little as $500 a month on SEO spending, especially if they are willing to do some leg work to get the job done. For those who want a more in-depth experience, the price can go up by a sizable margin, as it can range from $500 all the way to $15,000 and perhaps even more depending on the solutions utilized.
Social media marketing with a New York City Digital Marketing Agency
Similar to search engine optimization, social media marketing is a relatively easy-going part of the digital marketing process. Most businesses can depend on the agency to provide superior digital marketing options, allowing most business owners to focus on what they do best. As far as how much it costs, it can be as little as $250 a month, which is even lower than SEO solutions. Similar to SEO, it can also rise up all the way to $10000, though it depends on the type of marketing the business owner wants. For example, social media marketing includes getting the help from a social media influencer, which is why the price can vary wildly.
On the topic of website design
Aside from social media marketing and general SEO solutions, one of the primary concerns of any company providing digital marketing solutions would be to improve the primary website. One of the advantages of building an optimized website is that it does not take much to build a website that is simultaneously easy-to-navigate and gets straight to the point.
In such cases, it is often the business owner that can cause some of the trickier scenarios, as there is a desire to add more than is necessary. If the marketing company is given the freedom they need, building a website can be as cheap as $2,000. That said, if things balloon, it can go all the way to $90,000 and beyond. It all depends on what the business owner wants, but the rule of thumb would be to go for simplicity rather than anything else.
Aside from the different costs above, there is also the pay-per-click (PPC) model, which will cost about 5% to 20% of the total amount spent on advertising. While a digital marketing agency can be costly depending on what the business owner wants, it is easy to see why their services are well worth the money. Everything is making a move to the online space, and making sure that the business owner has a proper digital marketing strategy can make a significant difference.